Winston is a privately-owned benefits administration, enrollment, and employee engagement communication company with 30+ years of experience, delivering customized digital benefits solutions that streamline the administrative demands of human resources managers. With a long-standing brand heritage, top talent, and unparalleled service, they came to Rizco to rebrand and reposition themselves within the industry to align their visual and verbal footprint to match their reputation.
Immersive company audit.
We analyzed the competition, conducted internal surveys and interviews, and completed a review of all marketing materials to discover how to reposition the brand, helping them stand out in the benefits administration marketplace. As a result, Rizco was tasked with a 360-degree marketing implementation; starting with the brand and website in January 2020.
Your words matter.
The team at Rizco took the time to understand the culture, value, and direction of our organization. This allowed them to be thoughtful and impactful in the rebrand of Winston. Working with them was tremendously beneficial to our business and future.
Chief Marketing Officer
Brand consistency matters.
We created a complete brand guideline to standardize how Winston communicates, giving their company a framework to start speaking the same language and visually represent the brand consistently.