Winston is a privately-owned benefits administration, enrollment, and employee engagement communication company with 30+ years of experience, delivering customized digital benefits solutions that streamline the administrative demands of human resources managers. With a long-standing brand heritage, top talent, and unparalleled service, they came to Rizco to rebrand and reposition themselves within the industry to align their visual and verbal footprint to match their reputation.
HR simplified. Benefits delivered.
What We Did
- Audit & Competitive Landscape
- Logo & Identity
- Messaging & Positioning
- Guidelines & Toolkits
- Website Design
- Website Development
- Video / Photography
- Content Writing
Immersive company audit.
We analyzed the competition, conducted internal surveys and interviews, and completed a review of all marketing materials to discover how to reposition the brand, helping them stand out in the benefits administration marketplace. As a result, Rizco was tasked with a 360-degree marketing implementation; starting with the brand and website in January 2020.
Your words matter.
The team at Rizco took the time to understand the culture, value, and direction of our organization. This allowed them to be thoughtful and impactful in the rebrand of Winston. Working with them was tremendously beneficial to our business and future.
Chief Marketing Officer
Brand consistency matters.
We created a complete brand guideline to standardize how Winston communicates, giving their company a framework to start speaking the same language and visually represent the brand consistently.
Custom Icon Illustrations
A new hub of activity.
Winston’s previous website experience lacked engagement. Our team designed, developed, and created content for the newly built site, transforming the user experience into a hub of brand information and HR resources. Within the first six months of launching, the brand saw positive metrics compared to previous year:
Sales materials matter.
Storytelling through video.
We designed and scripted the new Winston story in a short video showcasing the brand to use as a visual tool for prospective clients.
Leaving your mark.
We utilized the unique logo mark throughout the branded collateral to create a design feature that could spark a conversation when selling.
Differentiate in a competitive market.
Winston’s proprietary benefits administration software needed a rebrand to differentiate itself from other competitive platforms in the industry and give HR clients a name that quickly described their software service. As a result, HRally® was established to allow for HR to have instant access to critical data points and to be an ally for their benefits needs.