New Jersey Hospital Association (NJHA)

Your Healthcare is a Priority.

In 2020, due to the coronavirus pandemic, NJHA’s data showed that patients 50+ were postponing care due to fear of hospital safety. Therefore, they came to Rizco for help in building a consumer confidence campaign to drive awareness throughout the state, educating the public that New Jersey hospitals were ranked 8th safest in the nation and ready to provide safe, secure, and compassionate care.

What We Did

  • Audit
  • Messaging & Positioning Toolkit
  • Website Design
  • Website Development
  • Video / Photography
  • Content Writing
  • Advertising Campaigns
  • Digital Strategy
  • Pay-per-click (PPC)
  • Social Media
  • Email Marketing
  • Public Relation

Live Site

Immersive company audit.

We analyzed the competition, conducted internal surveys and interviews, and completed a review of all marketing materials to discover how to reposition the brand, helping them stand out in the benefits administration marketplace. As a result, Rizco was tasked with a 360-degree marketing implementation; starting with the brand and website in January 2020.

A strategy rooted in facts.

While messaging focused on patient safety and security, it was critical to have a campaign grounded in facts and figures, educating consumers on the realities of what was happening within NJ hospitals.

Campaign Results

Building awareness matters.

Visual and audio advertising drives reach.

We designed and scripted both TV and radio commercials for NJHA to reach all New Jerseyans and relay that hospitals were here to care for them during these uncertain times.

Information at your fingertips.

The campaign hub at getcarenownj.com provided the public with accurate, up-to-date education on safety protocols, answered FAQs, shared patient life stories, and critical findings from the NJHA Healthy Attitudes survey.

Engaging with targeted audiences.

We layered on pay-per-click social media ads and email marketing campaigns to deliver NJHA’s messaging to specific audience groups. Personas were created to find consumers with specific behaviors and needs that would benefit from the campaign.

Word-of-mouth PR.

Rizco set up Zoom presentations with top NJ associations to give NJHA President and CEO a forum for relaying the message both of the campaign and the hard work hospitals were doing to keep the state safe.

Reaching NJ patients through social.