Adult co-ed social sports leagues have been around for years, but none of them in the tri-state area had a strong focus on giving back to their community. So, in 2021, a social sports-loving client came to Rizco looking to launch a new league whose goal was for people to have a positive social experience, make lifetime friends, network, meet roommates, and ultimately build a community.
The Buzz in Social Sports.
What We Did
- Audit & Competitive Landscape
- Naming & Tagline
- Logo & Identity
- Messaging & Positioning
- Social Media
- Email Marketing
A "hive" of activity.
More than just for bees, a hive is where people are busily occupied. We wanted to use this insight to build a successful name and brand that highlighted the buzz that a group of bees (and people!) can create. Thus, HIVE Athletic was born, where you can ditch the endless scrolling and swiping to make real social connections.
As a new company, HIVE Athletic’s core values and messaging were developed to set the tone for what players could expect from the league; a fun, welcoming, and social experience!
It's all about the SWAG.
For HIVE Athlectic, it was all about the team t-shirts, so we wanted to ensure the name and logo could stand out for each “hive” and “bee” seen on and off the court/field.
Your words matter.
Before launching my business, I worked with Rizco on naming and brand development. The team did an incredible job throughout the process and I couldn’t be happier with the end results. They listened to what I was looking for and were patient as I took them through a number of revisions and edits before we finally landed on the name, design and messaging I was looking for.