Adult co-ed social sports leagues have been around for years, but none of them in the tri-state area had a strong focus on giving back to their community. So, in 2021, a social sports-loving client came to Rizco looking to launch a new league whose goal was for people to have a positive social experience, make lifetime friends, network, meet roommates, and ultimately build a community.
A "hive" of activity.
More than just for bees, a hive is where people are busily occupied. We wanted to use this insight to build a successful name and brand that highlighted the buzz that a group of bees (and people!) can create. Thus, HIVE Athletic was born, where you can ditch the endless scrolling and swiping to make real social connections.
It's all about the SWAG.
For HIVE Athlectic, it was all about the team t-shirts, so we wanted to ensure the name and logo could stand out for each “hive” and “bee” seen on and off the court/field.
Your words matter.
Before launching my business, I worked with Rizco on naming and brand development. The team did an incredible job throughout the process and I couldn’t be happier with the end results. They listened to what I was looking for and were patient as I took them through a number of revisions and edits before we finally landed on the name, design and messaging I was looking for.