Since 2002, Stellar Biotics, known as the makers of del-IMMUNE V®, has been a leader in the e-commerce space for immune and gut health supplements. With products for humans and pets and a loyal customer base, they wanted to keep the brand top-of-mind, increase online sales, and encourage recurring business. As a result, in 2023, they partnered with Rizco to create a multi-channel pay-per-click (PPC) campaign, along with monthly email and social media marketing highlighting the brand’s breadth of products to drive traffic to their e-commerce site and deliver ROI.
Stellar Biotics
Committed to Science.
What We Did
- PPC Campaign Strategy
- PPC Ad Content & Design
- PPC Management
- Email Marketing
- Social Media Marketing
- Ongoing Analytics & Optimization
Digital strategy matters.
Ads to drive users into the sales funnel.
PPC ads were developed for Google and Meta, highlighting the brand’s products, promotions, and key differentiators with clear, concise messaging. Vibrant and bold imagery and a clear call-to-action were used to entice consumer purchases and drive new leads into the funnel. We focused on utilizing Stellar Biotics’ product imagery, core colors, and animation for a consistent brand aesthetic and message.
Campaign Results 2023
Ongoing insights deliver more robust results.
We analyze, optimize, and provide Stellar Biotics with campaign metrics monthly, giving insight into ad performance. In addition, we share the revenue generated by PPC campaigns to track the return on the client’s ad spend and gain insight into customer habits and product performance.
Recurring communication matters.
Email marketing for customer retention.
We developed a weekly email marketing content calendar in collaboration with Stellar Biotics that included relevant company news, promotions, product information, and industry trends, which was updated regularly by both teams. With this detailed content strategy, each email aimed to drive sales and website traffic based on specific company insights and encouraged recurring sales.
Your words matter.
Rizco is a true partner in every sense of the word – incredibly responsive, thorough, thoughtful and smart. They indulge our questions, are eager to collaborate and help us to determine the best course of action. We are lucky to have them as an extension of our marketing team!
Kate Alexander
PR Consultant
Stellar Biotics
Organic social builds brand awareness.
A monthly organic social media marketing plan was created with a consistent look, feel, and a clear message to keep the brand top-of-mind. Posts included company information, product details and promotions, and industry trends to encourage purchases and drive to the website to learn more.
