Merrick

Design. Build. Home.

For over three decades, Merrick’s foundation has been built upon three main elements: craftsmanship, service, and trust. Constructing homes in Monmouth County and beyond for discerning clients is the nature of their specialization. They believe the “extraordinary” emerges from a proven, customized approach, and they collaborate with clients to explore their needs and foster a beautifully constructed residence that is right for them and is truly their dream home.

In 2022, they came to Rizco to refine their brand to exude a cleaner, more elegant, and timeless look that continued to capture their essence as a modern, premier, and trusted company. Our team realized this new identity and carried it through critical marketing assets for the company.

What We Did

    • Research & Competitive Landscape
    • Logo & Identity
    • Stationery
    • Website
    • Signage
    • Social Media Graphics
    • Content Development

Simplistic brand look.

Utilizing the existing mark to keep overall brand recognition, we updated the color palette and typeface with modern choices in line with the company’s aesthetic. A classic serif typeface and blue/silver combination gave sophistication while keeping their well-known stature.

logotype design

logomark design

logo design

Simplistic brand look.

Utilizing the existing mark to keep overall brand recognition, we updated the color palette and typeface with modern choices in line with the company’s aesthetic. A classic serif typeface and blue/silver combination gave sophistication while keeping their well-known stature.

logotype design

logomark design

logo design

brand application

call to action tagline

Your first impression.

New business cards reflected the refreshed brand identity.

The online story.

We mirrored the classic brand look throughout the custom website experience, from high-end and beautiful imagery to soft transitions and animations, allowing the projects to speak for themselves.