In 2018, Gibbons P.C., a leading law firm headquartered in New Jersey, came to Rizco with a desire to reposition its brand in the marketplace and develop an advertising campaign to coincide with the timing of its 2019 website relaunch. The challenge was to take a well-known, established brand and discover a way to bring a new perspective to tell the brand story. Our goal was to elevate a brand rooted in deep history, award-winning talent, and leadership within the law firm community.
Your words matter.
We wanted our ad campaign to highlight the firm’s service distinction and set us apart from our competitors.
Rizco actually worked the word “Distinct” into the campaign – as the campaign’s centerpiece, actually – in an elegant way, identifying three words with which to pair it and landing on our three key distinguishing factors. The accompanying imagery also tells a story of a firm that, as the ads note, practices law differently.
Angela Pandolfo Roy
Chief Marketing Officer