Established in 2004, Commercial Flooring & Interior Concepts (CFIC) is New Jersey’s premier commercial flooring installation and maintenance expert, where solving flooring problems is their specialty. With a strong reputation across the state, they still wanted to increase brand awareness among facility managers and general contractors to showcase their successful partnership philosophy. As a result, in 2019, Rizco created a multi-channel pay-per-click (PPC) campaign highlighting the CFIC brand’s services to bring new leads into the sales funnel, and the campaign continues today.
Campaign strategies matter.
Digital ads to drive intent.
PPC ads were developed for Google and Meta, highlighting modern and sleek imagery paired with a clear call to action of the brand’s expertise in the commercial flooring industry to attract clientele. In addition, we focused on utilizing the CFIC professional imagery that tied in with core brand colors of reds, grays, and whites for an overall aesthetic look and consistency.
2022 Results In Review
Your words matter.
We have been absolutely pleased with Rizco; not only are they very creative, but their customer service is top-notch. The entire team works extremely well together to deliver their services in a professional and timely manner. I highly recommend them.
Founder and President
Commercial Flooring & Interior Concepts