October 2020 marked a significant milestone in the brand’s 87-year history as it celebrated the renaming and rebranding of its dental practice to Campi Dental. Rizco partnered with the fourth-generation Campi family to develop the branding and marketing assets to bring their vision for the company’s future to life. The year 2023 marks another great milestone as the company celebrates its 90th year in business.
Campi Dental
All in the Family Since 1933.
What We Did
- Audit & Competitive Landscape
- Naming & Identity
- Tagline
- Messaging & Positioning
- Guidelines & Toolkits
- Social Media Templates
- Paid Advertising
- Signage
- Branded Uniforms
Before and after.
The Campi family has nurtured life-long relationships with their patients. So, naturally, the new logo design and color palette needed to represent how they have always put people first, providing comprehensive, preventative care that embraces advanced dentistry.
Identity matters.
Anatomy of the Campi C.
While the iconic “C” design remained the same as their previous logo, as it represented the brand’s core values, we updated the color to a vibrant red, conveying their passion and care for each patient.
A framework rooted in history.
Through our research, we were able to hone in on and elevate the brand’s historically vital key attributes to help create a brand framework that standardized how Campi Dental communicated its new identity.
Brand consistency matters.
In launching the new chapter of the Campi Dental brand, we needed to build guidelines that their team could resource for all branding, communication, and visual needs.
Your words matter.
Our fourth-generation dental practice was growing, and we needed expertise delivering our message of comprehensive dental care to the community. After thoughtful conversations and extensive market research, Rizco recommended a rebrand. Their talented team demonstrated professionalism, kindness, and a strong desire to tell our story throughout the process. We are so proud of the results and feel our branding is strong and streamlined, making it fun and easy to market our practice. We highly recommend Rizco!
Karen Campi
Chief Marketing Officer
Campi Dental
Speaking to the community.
Storytelling through social.
We created branded social media visuals to showcase all facets of the company, from highlighting employees and patient testimonials to giving helpful dental tips and facts to reminders for services.
Corporate basics matter.
A lasting impression.
For Campi Dental, having branded and printed materials for patients is a part of their daily business. Therefore, we refreshed their stationery with a modern look to showcase their new mark and colors, keeping their brand top-of-mind outside the office.
Wearing a badge of honor.
The look of the uniform is vital for cohesion and giving a solid first impression of your business. We chose options that would allow the Campi “C” to pop on the background color and provide all-day comfort for the staff.
Wearing a badge of honor.
The look of the uniform is vital for cohesion and giving a solid first impression of your business. We chose options that would allow the Campi “C” to pop on the background color and provide all-day comfort for the staff.
