Drew University is located on a beautiful, wooded campus in Madison, New Jersey, a thriving small town close to New York City. In early 2021, the marketing team came to Rizco to design and develop a short-form promotional video for the prospective Class of 2025 to drive interest and enrollment so students could launch their future at Drew.
Picture Yourself at Drew.
What We Did
Audience behaviors matter.
Using social media for reach.
While Drew provided all of the brand assets, our team designed and led the frame-by-frame approach to tell the school’s story on social media. From the light, bright, and eye-catching graphic layouts to the digestible content to the fun and energetic music, Rizco positioned the video for a young, media-consuming audience.
By the numbers.
Video to drive engagement.
Watch the video we created that gave prospective students the facts and stats about why Drew University.