Rizco has worked with Market Chord to conceptualize and design their Breyer Holiday Catalog for the past seven years. The 60-page direct mail piece is beautifully laid out to display their model horses, accessories, apparel, and more as an eye-catching holiday gift guide for children and collectors. In addition, each year, Rizco’s unique design helps inspire customers to bring home a real horse of their very own.
Breyer
A Horse of My Very Own.
What We Did
- Research
- Photography
- Catalog Design
- Print Production
Capturing the moment.
For fans, they believe that when they hold a Breyer horse in their hands, it’s like entering the world of real horses. Therefore, the images within the catalog must bring this feeling to life. Through photo shoots, photo selections, and styling of the horse imagery, Rizco’s design gives the customers a touchpoint that connects them to that reality.
Composition matters.
Purposeful layout drives appeal.
Each year, Rizco receives the pagination, content, and imagery from Breyer, but our team must skillfully select how to tell the visual story from all assets provided. As a result, our design layout entices consumers and drives intent to purchase.
Composition matters.
Purposeful layout drives appeal.
Each year, Rizco receives the pagination, content, and imagery from Breyer, but our team must skillfully select how to tell the visual story from all assets provided. As a result, our design layout entices consumers and drives intent to purchase.
Perspective matters.
Scale is critical for Breyer as their focus is all about the horses and showing fans their “actual” sizing. Therefore, our design must incorporate this perspective in the layout and give the model horses an accurate representation.
Winter 2020
Your words matter.
Rizco has been a great design partner for us in numerous print and digital projects – Award winning, but even more importantly, effective. We appreciate their creativity, their flexibility, and their organization in helping us meet deadlines and deal with unexpected challenges. Rizco is a trusted partner and talented team of professionals we enjoy working with every time.
Terry Flynn
Chief Marketing Officer
Market Chord
Winter 2019
