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Rebranding has recently become a popular necessity in businesses’ marketing strategies.

Companies are looking to showcase their new skills, update dated features and messaging, and simply start fresh. However, not all rebrands are created equal, and there are crucial points to consider when undertaking a successful transition.

Our report, “State of Rebranding 2022: Recognizing Industry Evolution,” explores some of the common reasons for rebranding, the top trends for 2022 and beyond, and practical tips for a successful company rebrand.