Brand-led, New Jersey-based Marketing Agency Unveils New Look to Highlight Marketing Evolution
Rizco released its new branding on April 26, 2022. The rebranding includes a new website and digital assets, tagline and messaging, and crisp new logo featuring the colors “Mature Blue,” “Marine,” “White,” and “Swell,” the latter two being a nod to its old branding which previously represented the company for over ten years.
Since the company’s start in February of 2000, the “R” in its logo represented more than a name; but a symbol that New Jersey businesses have come to recognize and rely on. So when launching the new brand, Rizco wanted to put the “R” to work in a more functional way by designing the symbol out of three evenly shaped squares that represent the building blocks of a Rizco marketing campaign: brand, web, and digital. When put together, these blocks visually represent an upward arrow which is the trajectory for every successful campaign.
The new branding also highlights Rizco’s comprehensive six-step process based on extensive industry research specific to each client. The company firmly believes that calculated decisions contribute to measurable results, and they apply their time-tested process to each new project. Its new tagline, “Brand-led marketing. Designed to matter,” also pays homage to this process by stressing the importance of design and strategy working in tandem to produce quality results.
The rebranding has been a labor of love for the Rizco team with Partner and President, Debra Rizzi stating, “We could not be prouder of the collective efforts and intentionality that went into Rizco’s rebrand. The evolution was needed as Rizco started as a graphic design firm, transformed into a creative campaign agency, and today stands as a comprehensive branding and marketing agency. We are positioned for the next evolution of growth.”
Creative Director and Partner, Keith Rizzi added, “Our new brand represents our core competencies, the positive impact that we have on our clients’ businesses, and the teamwork that is ingrained in Rizco’s culture. It is an incredible process when you take the time and talents of your team, and infuse them into your brand and marketing. We champion our clients’ brands daily. It was time for us to treat our own brand like a client’s brand.”
The entire Rizco team is looking forward to the company’s evolution and the start of a new era.