Rizco announces Jennifer (Jen) Barker as the new Director of Digital + Engagement Strategy.
Jen brings 15 years of experience to Rizco, with a track record of helping clients grow their digital footprint and increase their ROI through design, development, and marketing. Through an assessment of current strategies, pain points, and goals, she has the ability to tailor SEO/SEM marketing strategies to suit client needs and exceed expectations.
Barker found success working for digital agencies in Philadelphia and New York City, but came back to put her roots down in New Jersey, where she was born and raised.
In her most recent role, Jen spent 4 years at SEMGeeks where she created multi-layer digital strategies for clients, grew and lead her team, developed and implemented company processes, brought in new business, managed current clients, and educated her team and others along the way. In this role she also founded, “Geek Speak,” a monthly meetup that features leaders and influencers within digital marketing, design and development arenas; educating comes naturally to Jen.
“I find the most fulfillment inspiring and empowering others in my industry by educating and sharing my knowledge about current and future digital trends and tactics via speaking presentations, participating on technology panels, and teaching workshops at universities, industry events, meetups, and conferences,” added Barker.
Barker was recently commissioned to make digital presentations at New Jersey Small Business Development Centers’ (NJSBDC) Women Warriors “Sharing or Over Sharing? Balancing Your Message,” Women’s Center for Entrepreneurship Corporation’s (WCEC) Spark for Success, and Monmouth University’s “Creating 360 Degree Digital Strategies.” Additionally, she is the Vice Chair of the Advisory Board of the Wall High School Business and Finance Academy where she is an influential educator.
Rizco President and Partner, Debra Rizzi remarked on Jen’s role, “during her tenure with Rizco she will be responsible for building out our digital team, enhancing our SEO/SEM capabilities, and increasing inbound marketing strategies for Rizco and our existing clients. Leading and teaching are two qualities that Jen beholds, and Rizco is excited to support her as a thought leader and influencer in the digital space.”
A graduate of The University of the Arts (Philadelphia, Pennsylvania), Barker holds a BFA in Multimedia Design. She resides in Bradley Beach, New Jersey.