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Quarter four (Q4) is here and moving faster than Dasher, Dancer, Prancer, and all the rest.

While it may feel like you should’ve started your Q4 planning in January, there’s still time to implement new marketing strategies to help propel your end-of-year sales. We’ve compiled a list of five informative statistics every business owner should know to help optimize Q4 marketing and increase brand awareness to set you up for further 2023 success.

1. Sports streamers are 70% more likely to take action after seeing a brand during a live game
Nielsen report, 2022 Global Sports Marketing

While the holiday season accounts for a majority of Q4 marketing pushes, it’s also the start of football season, America’s favorite sport to watch since 1972. While TV advertising may be out of your budget, it’s important to note that more viewers stream football on third-party apps and streaming platforms than ever before. So, meet your customers where they are and consider streaming service advertisements this football season.

2. Mobile devices accounted for 60% of order share in 2021 Q4 and also comprised 72.9% of total e-commerce spending
Aspire article, “2022 Holiday Marketing Tips You Need to Know.”

Mobile shopping is here to stay, and businesses should consider putting more budget behind their mobile marketing efforts, such as social media advertising or search engine optimization (SEO) best practices. When it comes to pay-per-click advertising, the more spend you put behind your ads, the higher your chances of conversions are. As for SEO best practices, simple changes to your website content and processes, like ensuring your mobile website outlook is up-to-date, can help customers find your business more efficiently.

3. 42% of holiday shoppers prefer buying from local businesses versus going to national retail chains
LocaliQ article, “67 Holiday Spending Statistics to Jump for Joy Over.”

Buyers prefer local businesses and names they can trust. That’s why all small and local businesses, whether B2C or B2B, should use opportunities like Small Business Saturday to run promotions and sales and encourage local shoppers to purchase their products or services. Q4 is also a great time to enhance community connections and drive brand awareness. Check out our blog on Back-to-Basics Marketing for more tips on achieving local business visibility!

4. Emails with personalized subject lines can increase open rates by 26%
Campaign Monitor guide, “The New Rules of Email Marketing.”

Email campaigns are some of the most effective marketing tools for businesses regardless of industry. Take your emails a step further this holiday season by adding personalizations to the subject line. One option can be adding your recipient’s name or segmenting lists based on location and adding titles such as “Hey, New Jerseyans.” You can also strive for more authentic subject lines by avoiding excessive exclamation points, messages in all caps, and too many special symbols.

5. “89% of c-suite executives spent time online researching products or companies in December 2017.”
MNI Targeted Media article, “Holiday Season B2B Best Practices.”

If 89% of executives were researching products and companies in 2017, then this number has grown since 2020, when many companies went virtual. And, if you’re a B2C company, holiday marketing may feel unnecessary. However, it’s essential to realize that the e-commerce customers shopping online and seeing ads and promotions are also executives and decision-makers. And seeing as how internet traffic grew 57% year-over-year in 2021, it makes sense for businesses outside of e-commerce to continue and enhance digital marketing efforts throughout the holiday season. So, ensure you’re driving your marketing efforts where it matters most by keeping your digital strategy consistent.

Now that you have the facts, it’s time to put your ideas into action. Contact Rizco to implement or adjust your marketing strategy to reach and exceed your end-of-year sales goals.

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