When it comes to your company’s marketing assets, social media design is often considered a smaller piece of the overall concept behind your brand.
Social media design is not something to be overlooked. In fact, 75% of consumers use social media to research brands. That’s why having a well-designed and kept-up presence across your social platforms is important for brand awareness and curating your brand tone. Still not convinced? Keep reading to learn more about the power of a well-designed social feed.
Brand Consistency
Having a consistent brand across multiple mediums and platforms is crucial for laying the groundwork for brand recognition and trust. What we mean by this is that the colors, fonts, styles, and imagery you use on your website or in your brick and mortar location, should be the same on your social media pages. This will make things easier for consumers who are looking for your brand’s social channels to find you and can even increase your sales. According to an article by Zippia, a consistent brand presentation increases revenue by up to 33%.
As we’ve already mentioned, many users utilize social media to research brands before buying from or aligning with them. That’s why making sure your social media graphics are designed in the same branding style as your other marketing pieces is essential to conveying a strong brand.
Engagement
Having high social media engagement is key in order to reach users outside of your following and get your posts in front of new eyes who can benefit from your services. Good design plays an integral role in achieving high engagement because the better the design, the more likely your followers will interact with the post.
Ask yourself, have you ever come across a social post with dated graphics or a poor design? Did you like that post or did you keep scrolling? Odds are, you didn’t engage with it and most wouldn’t. The problem is, many businesses don’t have the time or resources to create engaging, well-designed social posts and so they put up a graphic just to get it out there without considering the potential negative effects it can have on their brand. In order to maximize engagement, consider working with a marketing team with a skilled graphic designer who understands your brand and who can create engaging content.
Stand Out Against Competitors
When comparing yourself to your competition, social media should not be neglected. If you’re trying to make your brand stand out then social is a great place to start. Do some research to see if your competitors have social pages, how often they’re posting or if they’re posting at all, and what kinds of content they are producing.
If you see an area where you can deliver more through social media than your competitors, then work that into your design and implementation strategy. For instance, if a majority of your competitors have a social media presence, but their branding is lacking and/or they’re not posting regularly, then fill that industry gap by providing your followers with well-designed content on a consistent posting schedule.
Now that you know the importance of a well-designed social feed, it’s time to put these tips into practice. Our team consists of branding and design professionals who can cultivate social images that encompass your brand and engage your followers. But don’t take our word for it; check out some of our past projects!
