Skip to main content

Brand-Led Marketing Agency Celebrates a Milestone Year.

Rizco proudly celebrates 25 years in business—a silver anniversary milestone that symbolizes growth, achievement, and resilience. This moment marks both a reflection on past successes and a commitment to future progress. Yet, for an agency like Rizco, this milestone extends beyond its own journey.

Rizco champions brands.

And they are honored to play a role in their client’s success. From the hundreds of businesses that have entrusted Rizco to those whose paths they have yet to cross, they value each relationship, keeping their core values at the helm: Creativity, Quality, Leadership, Knowledge, Professionalism, and Altruism.

When Debra and Keith Rizzi founded the company—then Rizco Design & Communications—in New York City in 2000, they combined their expertise in marketing-based public relations and advertising to embark on a mission that continues today: elevating businesses through creative marketing and design strategies that transform brands.

Rizco is more than a brand-led marketing agency—it’s a movement of creativity, impact, and purpose. From launching Hanes’ nationwide “Go Tagless” Tee campaign with Weber Shandwick in the early 2000s to pioneering sustainability efforts like the Beleaf Sustainability Program and becoming the first graphic design firm accepted into the EPA’s Climate Leaders Program, Rizco has consistently led with innovation.

In 2007, Debra and Keith were honored by Graphic Design USA as part of their prestigious People to Watch List, a recognition of their vision and leadership in the design and branding industry. This accolade was a testament to their trailblazing work and to the agency’s growing influence in shaping the future of marketing.

As the agency grew, it transitioned to New Jersey, rebranded as a brand-led marketing agency, and earned accolades, including Best in Show awards, NJBIZ Top 40 Under 40, and Women’s Business Enterprise National Council (WBENC) certification.

Rizco’s commitment to giving back is equally significant, from launching the One Change Now campaign to supporting nonprofits like Thea’s Star of Hope, Big Brothers Big Sisters, and the Society for the Prevention of Teen Suicide.

Today, Rizco continues to evolve, rolling out creative campaigns that drive real impact while staying true to its mission of championing brands. Initiatives like Rizco’s current internal wellness program, MOVEment (Mindfulness, Opportunity, Vibrancy, Encouragement), showcase its dedication to people-first branding. As Rizco celebrates 25 years of creativity and purpose, its journey proves that it doesn’t just market brands—it builds legacies. And the best is yet to come.

“As I reflect on 25 years at Rizco, the greatest challenge—and reward—has been evolving with technology and witnessing how branding and marketing truly impact lives,” says Debra Rizzi, President & Partner at Rizco. “Whether launching a new brand, driving revenue growth, or supporting a nonprofit in its time of greatest need, Rizco’s work has always been about more than just strategy—it’s about making a difference. The strength of our company lies in our people and their unwavering dedication, our commitment to doing what’s right, and our passion for inspiring the next generation of creators. That’s what continues to drive us forward.”

To commemorate this milestone, Rizco developed a 25th-anniversary logo inspired by its core “r” mark—an embodiment of the agency’s smart, less-is-more philosophy. Every decision, partnership, and challenge over the years has shaped Rizco’s journey and set the foundation for the next chapter.
“Celebrating 25 years of creativity, impact, and brand-led marketing, Rizco remains deeply rooted in the principles that shaped our agency from the start. Our foundation in strategic thinking and design continues to drive our decisions, helping us create meaningful solutions that elevate our clients’ businesses,” says Keith Rizzi, Partner & Creative Director at Rizco. “With appreciation for our past and excitement for the future, we honor the brands we champion and the relationships that continue to inspire us.”

Throughout 2025, Rizco will take its social media followers on a journey through its most defining milestones. Follow them on social media as they travel back in time and unveil anniversary celebrations tied to their culture and the communities they serve.

As Rizco reflects on a quarter-century of success and the road ahead, one perspective remains constant: every sunrise offers a chance to begin again. No matter how far they’ve come, the best is yet to be written.