Marketing is an ever-changing industry, and digital marketing is critical to how businesses get their message in front of an audience and can ultimately help drive sales.
However, whether you have implemented only basic digital marketing strategies or now have a fully digital experience, we’ve got you covered in addressing five frequently asked questions that can amplify your online presence.
1. What are the must-haves for digital marketing?
Digital marketing is the fastest growing type of advertising and in fact, this year, digital advertising spending is expected to reach $602.25 billion. That being said, it can be hard to determine the necessities. Some examples of the most effective digital marketing strategies include Search Engine Optimization (SEO), pay-per-click advertising (PPC), email marketing, social media marketing, content marketing, and affiliate marketing.
2. Do I need a website to execute an effective digital marketing plan?
Your website is the core of any marketing campaign. Nearly every type of digital marketing strategy like those we discussed in question one, require a responsive and updated website to accomplish your marketing goals. This is because very often, marketers will drive users to tabs on the brand’s website or landing pages built off the site in order to convert them to customers or to help them find more information about the company. So not only do you need a website to execute an effective marketing strategy, but your website should be updated with the latest plugins and features to create the best user experience for your customers.
3. How can digital marketing drive sales?
Digital marketing can drive sales in two ways: directly and indirectly. Directly, by targeting a user in a direct form like email or PPC ads and providing a clear call-to-action which prompts the user to take action and pushes them through the sales funnel. Yet, marketing can also drive sales indirectly by promoting brand awareness and visibility for a business which will help convert a customer over time. Social media and content marketing are two excellent ways to promote brand awareness in the digital age and establish trust with your customers, eventually leading them to purchase.
4. Do I have to use an agency, or can I run my business’s digital marketing?
Short answer, “No, you do not have to use an agency.” However, agencies make things a lot easier. As we’ve already established, digital marketing is ever-changing, which means new trends and platforms pop up all the time, and it’s essential to stay on top of the latest trends to remain relevant. So, while you could be capable of updating your marketing plan regularly and pivoting to reflect industry changes, you’re also likely busy with the daily running of your business, making it difficult to do both jobs effectively. Not to mention the cost of running and maintaining each marketing-related program eventually adds up and can place a burden on your business’s finances. That’s why having an agency partner cannot only give you access to a team of marketing professionals and programs dedicated to advancing your strategy, but you’re also granted peace of mind knowing the job is being done right.
5. How can I measure the success of my marketing efforts?
There are a few ways to measure the success of a digital marketing campaign, yet they differ based on the type of marketing in question. For example, businesses that offer a product or service can easily measure their email marketing and PPC efforts through revenue data that, that your marketing team can track and report. However, other types of digital marketing, such as social media campaigns, aren’t so straightforward. Often, success is measured by tracking the increase in metrics like follower count, likes, saves, reposts or shares, and impressions. While they may not translate into direct revenue in every case, the benefits of creating a solid and consistent brand presence are vital to increasing awareness.
Still have more questions? Our team at Rizco has been providing brand marketing solutions for over twenty years. Contact us today so we can partner with you to help strategize and amplify your digital marketing.