Brand
Branding is more than just a logo; it’s at the core of everything we do, and the visual aesthetic matters.
Whether you’re launching a new brand or refreshing an existing one, Rizco creates data-driven brand experiences across every touchpoint, driving awareness, differentiation, and impactful results.
Our branding services begin with a research-driven audit that uncovers what makes your business unique, identifying how to position your brand, communicate with key audiences, and stand apart in a competitive landscape. From there, we develop a brand strategy, messaging, and design system that aligns with your vision, values, and goals.
Our Capabilities
Audit & Competitive Landscape
We utilize a customized approach to uncover insights that help tailor each strategic plan to achieve and exceed your goals. This foundational step provides the clarity needed to refine your communication, differentiate your brand from competitors, and align your brand for long-term growth.
Marketing Strategy
We translate insights into strategic programs that blend messaging, visuals, and goals to connect with your audience and support business growth. Each plan is thoughtfully designed, then deployed and nurtured across the appropriate channels to ensure long-term impact.
Messaging & Positioning
We help define the voice and value of your brand through clear, consistent messaging that resonates with your audience. This verbal foundation strengthens positioning and creates alignment across all communications.
Naming & Tagline
We develop distinctive brand names and taglines backed by research and aligned with your mission, values, and long-term vision. Whether starting from scratch or evolving existing language, our goal is to deliver naming solutions that resonate, differentiate, and stand the test of time.
Logo & Identity
We design and refine logos that make an impact, whether starting fresh or evolving an existing mark. Each scalable visual identity system is crafted for consistency and versatility across digital, print, apparel, and signage, ensuring brand recognition across every application.
Guidelines & Toolkits
We create brand guidelines and toolkits that outline how your identity should be applied—logo usage, color palettes, typography, and layout—to support consistent brand application across every touchpoint, helping your team maintain brand integrity with ease.
Advertising Campaigns
We develop strategic advertising campaigns that unite messaging, visual storytelling, and multi-channel execution. From concept to creative, each campaign is built to reflect your brand, stand out in any format, and drive measurable results.
Brochures & Collateral
We concept and create branded collateral that brings your identity to life—from brochures and sales kits to promotional merchandise and presentation tools—designed to inform, engage, and reinforce your brand across every touchpoint.
Packaging Design
We concept and create branded packaging solutions—custom boxes, mailers, tape, and shipping materials—that elevate the unboxing experience. Every design is crafted to reflect your brand identity and deliver cohesive, memorable packaging.
Explore our branding work!
Diabetes Foundation Advocacy Campaign
Diabetes Foundation Advocacy Campaign
219 Design
219 Design
New Jersey Construction Magazine
New Jersey Construction Magazine
Denison Edge
Denison Edge
Boswell
Boswell
The team at Rizco took the time to understand the culture, value, and direction of our organization. This allowed them to be thoughtful and impactful in the rebrand of Winston. Working with them was tremendously beneficial to our business and future.
Curry Bradley
Chief Marketing Officer
Winston
Project highlights.
Before launching my business, I worked with Rizco on naming and brand development. The team did an incredible job throughout the process and I couldn’t be happier with the end results. They listened to what I was looking for and were patient as I took them through a number of revisions and edits before we finally landed on the name, design and messaging I was looking for.
Chris Corbin
President, CEO
HIVE Athletic
