For architecture, engineering, and construction (AEC) firms, visibility builds opportunity—and social media is where that visibility begins.
With 58% of consumers discovering new businesses through social media1, it has become a direct pathway to engagement, credibility, and lead generation.
In a competitive market, like New Jersey’s AEC sector, social media goes beyond promotion. Much like a website, it reflects your brand’s identity—but its strength lies in reaching the right audience quickly and capturing their attention. When used strategically, it becomes a platform to demonstrate expertise, highlight project impact, and establish trust. Firms that embrace it are not just growing their presence—they’re winning projects.
How Social Media Fuels Growth for AEC Firms
For AEC firms, social media marketing is more than posting updates—it’s a stage to showcase vision, progress, and leadership. From spotlighting urban development projects, infrastructure upgrades, sustainability initiatives, or technical innovations, it provides opportunities to demonstrate not just what you build, but why it matters.
With a clear payoff: 83% of marketers say that social media has become their primary customer acquisition channel, with brands allocating more than 20% of their marketing budget to social, reporting a 33% higher ROI compared to those investing less.1 The key is using these platforms to connect in ways that resonate with decision-makers—whether municipal leaders, developers, or institutional stakeholders—you can clearly and impactfully communicate your brand’s vision and skill.
Engagement Strategies That Win Projects
Unlike static marketing materials, social media thrives on interaction. Successful AEC social media strategies focus on creating interactive and informative content that transforms audiences from passive observers into active participants. For AEC firms, this might mean:
- Polls and Surveys
- Mini-Explainers
- Behind-the-Scenes Project Updates
- Q&A Sessions
- Live Walkthroughs
These interactions not only create engagement but also reinforce brand authority, foster loyalty, and provide valuable data.
Building a Social Media Framework for AEC Success
A structured approach is what transforms social activity into business results. AEC firms should consider these strategic practices:
- Define Editorial Pillars: Identify key themes aligned with your firm’s expertise and market priorities.
- Engage Subject-Matter Experts: Incorporate insights from engineers, architects, and project managers to produce authentic, credible content.
- Utilize Interactive Tools: Polls, quizzes, and interactive maps enhance engagement and offer valuable insights into audience preferences.
- Repurpose Content Across Channels: Transform project updates, client testimonials, and visual content into short videos, carousels, and infographics suitable for LinkedIn, Instagram, and email campaigns.
- Track and Optimize Performance: Utilize analytics to measure engagement, conversions, and reach, refining your strategy based on the results.
For a deeper dive, check out Rizco’s two-part blog series on social media for business.
Bring Your Brand to Social Feeds
A well-structured social media strategy blends brand consistency with creative, interactive elements that enhance both credibility and engagement, ultimately translating into real business impact. Rizco helped refine Merrick’s brand to exude a cleaner, more elegant, and timeless look, which was carried through critical assets for the company, including social media graphics.
To elevate your AEC firm’s social media, connect with us at hello@rizco.com. Rizco’s deep experience helping New Jersey AEC firms build strategic, action-oriented, and brand-aligned social campaigns ensures tangible business outcomes.
1 Aishwarya Suresh and Ayushi Sharma, “25 Key Social Media Marketing Statistics for 2025,” Sprinklr, August 29, 2025.
2 Aubree Schaefer, “The impact of social media across every part of your business,” Sprout Social, July 8, 2024.
