Waterford is no longer your grandmother’s crystal, but how do you help a 200+-year-old brand and the world’s leading crystal manufacturer reach a younger audience? Through conceptualization, development, and deployment of a new global ad campaign, where Rizco invited customers to experience life on the luxe side. The series of ads embraced mood, texture, and crystal…the crystal surrounds you and adds an identifiable glow to your lifestyle.
Waterford
Are you ready to “Live a Crystal Life”?
What We Did
Research & Strategy
Mood Boards & Model Selection
Art Direction & Photography
Ad Campaign Design
Behind the Scenes Video
Mood Boards & Model Selection
Art Direction & Photography
Ad Campaign Design
Behind the Scenes Video
Strategy and setting the mood.
In an effort to solidify the foundation of the Waterford “Live a Crystal Life” campaign, the focus is set on further defining what it truly means to embody the essence of living the Crystal Life. The initiative aims to pictorially express the allure and glamour of this lifestyle through a captivating array of images. The overarching goal was to inspire and ignite a desire for the elegance and sophistication that defines the Crystal Life, inviting individuals to embrace its timeless allure and elevate their everyday experiences.
Behind the scenes.
Live in the moment that evokes luxury and style. Whether you are traditional, cool-contemporary, eclectic, retro or casual chic … Crystal surrounds you and adds an identifiable glow to your lifestyle. Live a Crystal Life.
Sneaking Away
When she said “yes”, the world suddenly changed.
Executive Decisions
The third generation at the helm.
Dressed to the Nines
Self confidence for a high-profile affair.
Reflective Moments
An eye for architecture and light create a perfect environment.
Well Traveled
With three continents, layovers come with the territory.
Modern Speakeasy
The guest list is strictly limited for this exclusive affair.
