Curiosity That Transforms Leaders.
Keep Wondering Why™ (KWW Inc.) is a leadership consultancy founded on the belief that the most transformative strategies begin with the right questions. Built on Kimberly Wilson Wetty’s 30+ years of experience in luxury travel and hospitality—and informed by engagement with multigenerational and LGBTQ+ experiences—the firm helps leaders and organizations build inclusive, curiosity-driven cultures designed for long-term success.
As the consultancy prepared to launch formally, the brand needed a clear, cohesive foundation—one that reflected Kimberly’s point of view while positioning the firm as a modern, insight-driven presence. Rizco partnered with KWW to develop the brand from the ground up, shaping its visual identity, messaging, and digital experience around a single guiding idea: Curiosity That Transforms Leaders.