Keep Wondering Why™

Curiosity That Transforms Leaders.

Keep Wondering Why™ (KWW Inc.) is a leadership consultancy founded on the belief that the most transformative strategies begin with the right questions. Built on Kimberly Wilson Wetty’s 30+ years of experience in luxury travel and hospitality—and informed by engagement with multigenerational and LGBTQ+ experiences—the firm helps leaders and organizations build inclusive, curiosity-driven cultures designed for long-term success.

As the consultancy prepared to launch formally, the brand needed a clear, cohesive foundation—one that reflected Kimberly’s point of view while positioning the firm as a modern, insight-driven presence. Rizco partnered with KWW to develop the brand from the ground up, shaping its visual identity, messaging, and digital experience around a single guiding idea: Curiosity That Transforms Leaders.

What We Did

  • Logo & Identity
  • Messaging & Positioning
  • Tagline
  • Website Design
  • Website Development
  • Content Writing
  • Business Cards
  • Social Media

Website

A brand built on curiosity and clarity.

The visual identity reflects both depth and approachability. We designed the logo to balance structure and fluidity, symbolizing thoughtful inquiry paired with confident leadership, while remaining flexible across digital and print applications. A refined color palette grounds the brand in trust and credibility through deep, reflective tones, complemented by calming and warm hues that convey inclusivity, care, and balance—reinforcing the invitation to wonder why.

The KWW Color Palette

Deep Harbor symbolizes trust, authority, and intelligence, grounding KWW in credibility. Its depth suggests mystery and reflection, aligning with the invitation to “wonder why.”

Seafoam suggests forward-thinking, positioning the brand as approachable, calming, and reliable. Reflects care and a restorative energy.

Sandstone works as a connector between bold and soft colors, symbolizing harmony and inclusivity. Evokes feelings of warmth, stability, and care.

A digital experience rooted in “why.”

The website we designed and developed brings together verbal and visual systems into a cohesive digital experience. From the homepage narrative to the service pages and founder story, the site leads with curiosity—using intentional language, thoughtful pacing, and clear hierarchy to guide visitors through the firm’s philosophy and offerings.

Content was crafted to balance reflection with direction, positioning the brand as credible, thoughtful, and clear. Each section reinforces “why?” as a strategic lens, translating thought leadership into a digital presence that feels purposeful, human, and confident.

A consistent social presence.

Social media was designed to extend the brand beyond the website, carrying its point of view into everyday conversations. Profile imagery, cover graphics, and post templates reinforce visual consistency while keeping the focus on leadership, inclusion, and dialogue across platforms.

Tangible touchpoints with purpose.

Business cards serve as a physical expression of the brand—simple, refined, and intentional. We used clean typography, confident colors, and a minimal layout to ensure clarity and legibility, reinforcing curiosity as a catalyst for meaningful connection.

Your words matter.

Starting a new company is daunting, but the Rizco team transformed my branding, social media, and website from ideas and concepts into a polished, powerful reality. They are the best team to work with—supportive, highly engaging, and endlessly creative throughout the entire process. Their partnership made the experience seamless and genuinely enjoyable, with results that exceeded my expectations.

Kimberly Wilson Wetty
Founder & CEO | Keep Wondering Why™ (KWW Inc.)