Eastern Land Management (ELM) has been a leader in commercial landscape, grounds, and snow and ice services, partnering with high-value, high-demand commercial real estate across Connecticut and the greater New York metro area. They partnered with Rizco to mark a major milestone, its 50th anniversary. The challenge was to celebrate decades of excellence while evolving the brand for what’s next. Through a cohesive approach spanning logo, tagline, and website, we created a modern brand experience that honors ELM’s legacy and positions it for continued growth.
ELM 50th Anniversary
Years of Growing What Matters.
What We Did
- Research
- Logo Design
- Tagline Development
- Website Design
- Website Development
Live Site
Mapping the ELM 50th brand experience.
The anniversary logo was designed to feel like a natural extension of the ELM identity. Rooted in the idea of “Excellence Since 1976,” it reflects the proud history, while pointing to a sustainable, innovative future. The mark emphasizes strength, clarity, and longevity, core to ELM’s reputation. It then expands into the brand’s signature colors, reinforcing values of trust, responsiveness, and commitment. Paired with a unifying tagline, the system creates a cohesive visual and verbal identity built to live across every touchpoint of the 50th year.
Defining the ELM 50th Experience
A bold visual language.
To bring the brand to life online, we leveraged a new, video-forward library captured by ELM, designed to showcase their work in a vibrant, immersive way, and supported by complementary photography. Captured across day-to-day operations, the visuals highlight the people, equipment, and landscapes that define their work, offering an authentic, first-hand view of ELM through their eyes.
Designed for what’s next.
The website integrates the anniversary into a clean, modern digital experience. Built with user experience at the forefront, it features intuitive navigation, clear service pathways, and concise messaging. Video was integrated throughout the site experience, bringing ELM’s work to life across pages and reinforcing a consistent, immersive brand presence. Structured layouts and bold headlines guide users seamlessly, making it easy to understand ELM’s offerings and expertise. The result is a streamlined platform that reinforces credibility and supports continued growth.
