Edge offers working professionals opportunities to pivot, accelerate, and continue building their careers. Stackable, expert-led programs provide the flexibility to design your own career path and earn industry-approved badges along the way. We worked closely with them to develop an identity and website that better aligned with their goals and approach, providing the level of established trust they had garnered with their students and professionals, but with a renewed edge. The result was a refreshed brand that honored the legacy and history of the company, paying homage to their past experience while focusing on the edge that young leaders bring.
Denison Edge
Find Your Edge.
What We Did
- Logo Development
- Website Design
- Website Development
The brick brand legacy roadmap.
We drew inspiration from the university’s well-established brand to develop the logo, creating a strong connection to both the brand and the Denison logo brick. We captivate the audience by using the brick to highlight key words and phrases throughout the website, ensuring the experience is unforgettable.
Defining the Edge Brick Experience
Programs in color.
A top-tier education makes you marketable. Layering in workplace skills gives you the edge. We developed both a color and icon system to help Edge users clearly understand our programs and in what industry they live in.
Black and white is bold.
Black and white photography often portrays emotion, timelessness, and depth by stripping away the distractions of color and focusing on contrast, texture, light, and composition. Without color, the viewer is drawn to facial expressions, body language, and lighting, making the emotion in a scene more powerful. Find your Edge.
Badge of approval.
We collaborated closely with the Edge team to develop a set of badges that upon completion of a program, students will earn. The badges can be displayed on LinkedIn, a resume, a portfolio, social media, email signatures and more to showcase their accomplishments.
The online story.
With the website, we wanted to feature a clean, modern design that emphasizes user experience and easy navigation. It highlights key programs and offerings with clear, bold headings and concise descriptions. The site uses a mix of professional imagery and minimalist graphics to maintain a visually appealing aesthetic. Additionally, it incorporates strategic use of space and color to guide users through the content seamlessly, reflecting Denison Edge’s commitment to providing flexible, industry-relevant education for career advancement.
Your words matter.
Working with Rizco was an outstanding experience. Their team provided exceptional support, creativity, and extensive collaboration throughout our time together. In today’s market, it’s rare to find a truly comprehensive ‘360’ agency in those terms, making our relationship with Rizco more valuable than ever.
Elizabeth Skovron
Marketing Director
Denison Edge
