Since its founding in 1924, Boswell has evolved into a fully integrated, multidisciplinary, nationally rewarded engineering firm that offers professional consulting services to public and private sector clients. With an outstanding 100-year history of engineering accomplishments and a highly qualified team, Boswell is committed to exceeding the client’s challenges and delivering advanced solutions that directly and visibly impact the world. Rizco worked closely with Boswell to develop new visual and verbal branding that aligned more closely with their company vision and time-honored trust in the industry. The result was a refreshed brand with a renewed edge that honored Boswell’s legacy and history, paying homage to its past while focusing on modernization for the future.
Boswell
Engineered For Life.
What We Did
- Audit & Competitive Landscape
- Logo & Identity
- Tagline
- Messaging & Positioning
- Corporate Stationery
- Website Design
- Website Development
- Content Writing
Trusted brand look.
When developing the logo, we drew inspiration from the company’s well-established brand. The new logo exudes professionalism and reliability, making it instantly recognizable and suitable for the engineering industry. Its modern design elements make it relevant and engaging to contemporary audiences.
Our legacy mark at work.
The logo is clean yet bold and easily legible. Its modern style reflects clarity and strength, while its small, unique characteristics contribute to a sense of balance and precision. These characteristics mirror the meticulous nature of engineering work and provide a structural look and feel.
Key market iconography.
We collaborated closely with the Boswell team to develop a visual representation of 5 key markets that the company specializes in. They serve a practical purpose by providing quick visual cues, allowing users to navigate the site easily and understand the company’s offerings at a glance.
The online story.
Their new website effectively balances professionalism with accessibility, making it easy for potential clients to understand Boswell’s offerings and expertise. The thoughtful design elements work together to create a cohesive and engaging online presence. The overall user experience is smooth, with intuitive navigation that allows users to find information quickly.
Your first impression.
The Boswell business card is a refined and modern representation of the brand, thoughtfully designed to leave a lasting impression while conveying professionalism, clarity, and the brand’s new tagline, “Engineered For Life.”
Celebrating a milestone.
When it came to celebrating a major company milestone — swag was key! A unique version of the new Boswell logo was created with their 100th anniversary in mind. Custom Yeti water bottles were produced to help celebrate and were given to their client partners as a keepsake.
Your words matter.
Our new logo, communication strategy, and website redesign have exceeded all expectations. Rizco has skillfully captured our mission of honoring our 100-year legacy in the engineering and professional services industry while simultaneously positioned us for a bright future.
Gianfranco Bevilacqua
Vice President, Strategic Planning
Boswell
