Rizco is proud to be spotlighted in the November 20th issue of NJBiz!
Rizco’s President & Partner, Debra Rizzi, and Account Director, Don Christensen, were featured in the article, “Old and new media working together: There is a PR and marketing strategy that fits your company, and your budget,” which explored the differences in marketing and PR strategies.
Don explained that a solid program of integrated marketing that includes advertising, PR, direct mail, online communications, social media, billboards, radio and TV “working in sync together and driving traffic to your website is hugely important in bringing success to your organization.”
While Debra gave some great insight regarding expanding business and keeping current clients: “Word-of-mouth and referrals continuously rank as the highest source for business expansion.” Some business owners don’t think about tapping their network of clients for additional referrals, she said.
Check out the full article here (you need to be a subscriber to NJBiz):