Cheers to 40 years.

LaurelRock

The Story

Making a Positive Difference.

The LaurelRock Company is an award-winning landscape development firm comprised of landscape architects, construction experts, and garden managers.

2015 marked LaurelRock’s 40th anniversary. To celebrate, Rizco was charged with telling LaurelRock’s story to communicate its history, showcase its full body of work, and continue to build upon lasting relationships with key architects and builders in the area through educational offerings.

As a successful landscape development firm that has lent its expertise to more than 1,000 residential properties in Fairfield County, Connecticut, the expectations were high.

To make an emotional connection, Rizco focused on the LaurelRock’s “Making a Positive Difference” mantra as the foundation for all communications and leveraged the firm’s award-winning properties to visually showcase the company’s 40-year history.

What We Did
  • Research
  • Strategy
  • Brand Development
  • Brand Messaging
  • Advertising
  • Social Media
  • Public Relations
  • Event Planning

Celebrate

It started with a brand.

Rizco developed a 40th Anniversary brand, which was carried throughout all communication – from web site and social media pages to advertising, e-mail marketing, and event communications.

Rizco - The Laurel Rock Company - Logo
Rizco - The Laurel Rock Company - Save the Date Email Blast
Rizco - The Laurel Rock Company - Event Invitation Email Blast

Collaborate

In the spring, Rizco planned and executed an intimate networking and educational breakfast event with keynote speaker, Dr. Adam Whelchel, who is highly regarded in the architectural community. The seminar, “Building Sustainable and Resilient Communities through Architectural Design,” was attended by some of Connecticut’s most highly sought after architects and builders. The event tied together design, build, and landscape into one cohesive event. This opportunity opened the door for LaurelRock to tell their 40th anniversary story and reinforce their sustainability efforts.

In the fall, Rizco executed a client appreciation celebration in conjunction with Luxe magazine. A garden party was held on a 16-acre property in Wilton where guests (LaurelRock clients and industry influencers) toured the grounds, sipped champagne, and got a first-hand look at how the LaurelRock team works in sync to manage the “secret” gardens of an award-winning property.

Rizco - The Laurel Rock Company - Event Welcome Sign
Rizco - The Laurel Rock Company - Custom Branded Wine Bottles
Rizco - The Laurel Rock Company - Custom Branded Umbrellas with Hangtag
Rizco - The Laurel Rock Company - Custom Branded Umbrellas with Hangtag

Commemorate

At the end of 2015, LaurelRock had a lot to celebrate. Through public relations efforts and internal team strategies spearheaded by LaurelRock management, lasting partnerships were made with influencers and recognitions were gained.

The company received a Top Workplaces Award from Hearst Media Services and was the recipient of Grand and Merit awards from the National Association of Landscape Professionals (NALP). LaurelRock concluded the celebration with one last email marketing campaign summarizing the company’s 40th year of business and gifting clients with a beautiful custom engraved wine bottle.

Rizco - The Laurel Rock Company - Campaign-Branded Email Blast Series

“Being recognized as a top workplace came at an exciting time for our company, as we were reflecting upon the company’s 40 years of business. Making LaurelRock a great place to work is embedded in our culture and the mindset of our people. This honor is a true testament to the dedication and integrity of our team, and it highlights why we’ve been so successful over the last four decades.”

– Burt DeMarche, President