- Concept Development
- Content Development
- Print Design
- Print Production
A simplistic handout was developed as a general “introduction” to students in grades 7-9 and counselors. The tri-fold brochure featured the three main brand colors blue, yellow, and red to help explain each major for art, architecture, and engineering.
An interactive pop up brochure was developed to drive juniors and seniors to the website to apply to The Cooper Union. The icon within the logo helped to inspire the interactive folding technique that was used within the design that celebrates art, architecture and engineering.
The last piece, the view book, is for the serious applicant. The view book provides the student with critical information about each of the three majors that include art, architecture, and engineering. Each major is described by its own smaller booklet that lives inside the folder and doubles as an additional hand out as needed for each of the majors.