Salaera

Enabling Healthier Futures.

For more than 50 years, Perma Pure and Maxtec have developed advanced gas technologies that support human health and the environment. Together, the companies bring deep engineering expertise and proven product performance across medical, life sciences, environmental, and industrial markets.

Rizco partnered with Perma Pure and Maxtec to unify the two companies under a new parent brand. Through research-informed strategy, naming, messaging, and visual identity development, we collaborated to create Salaera, a cohesive brand that honors their combined legacy, reflects a shared purpose, and positions the organization for future growth.

What We Did

  • Audit & Competitive Landscape
  • Naming
  • Messaging & Positioning
  • Logo & Identity
  • Brand Guidelines
  • Stationery
  • Marketing Assets

A mark rooted in science.

The Salaera name draws from Latin roots associated with health and air, reflecting the company’s vision to advance human health through air-focused innovation.

The brand mark takes inspiration from air and its molecular makeup, reflecting the science and precision behind Salaera’s technologies. Independent elements come together through precision systems to form a continuous circle, symbolizing equilibrium, protection, and connection. The result is a distinctive visual identity that unites the company’s expertise and purpose, reinforcing its commitment to enabling healthier futures.

Brand guidelines for a unified identity.

A comprehensive set of brand guidelines establishes a consistent visual and verbal identity across the organization. From logo usage and typography to color, imagery, and messaging, the guidelines provide a clear framework for communicating as one unified brand.

Designed for flexibility across markets and applications, the system supports consistency as Salaera continues to grow.

Professional brand expression.

The new stationery system brings Salaera’s identity into everyday business communications. Clean layouts, purposeful use of color, and the distinctive brand mark create a professional, modern expression of the brand, reinforcing credibility and consistency across touchpoints.

Consistent social presence.

Salaera’s new identity extends to its social channels, creating a recognizable presence across digital communications. Branded graphics, color, and messaging work together to introduce the unified company and reinforce its positioning across the markets it serves.

Communicating with clarity.

Branded presentation materials translate Salaera’s identity into a flexible format for sharing information with customers, partners, and internal teams. The visual system balances technical credibility with an approachable design, ensuring the brand is represented consistently across communications.

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